It is known that Mallika Sherawat will be the first Bollywood actress to have a trademark of her own name. Henceforth no one can use her name for publicity or for any other commercial purpose without her approval. Mallika has been at the receiving end in the recent past. Recently, she has to face many problems when her name was used in the publicity of the film Welcome, where she had only made a special appearance in the film. To avoid such things occurring again in future, Mallika was thinking of applying for a trademark for her name so that no one can use it for any commercial purpose.
Trademarks are basically distinct symbols, pictures, or words that sellers fix to distinguish and identify the origin or the identity of their products. It seems Mallika's lawyer, Sumit Agrawal confirmed the news saying that it was a long overdue and the formal procedure is currently on. They have laid claim upon the name. It is a common practice in the west and many celebrities in the west have their own trademark. Now no one can use her name or photograph to sell their product. This way she can have her own signature label, perfumes, and designer label. In India there is no particular law to restrain the misuse of your name. Yet it is unfair. She is a successful actress and model and people often use her pictures and name freely.
He further said that Mallika is a brand and a brand with tremendous value. She is now exercising her right to protect her private life, commercial value and commercial interest. It's high time that everyone here does that.
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