New Trend in Filmmaking

Shailendra Singh of Percept Picture Company (PPC) is all set to start a new trend in filmmaking. He is taking the entire crew, barring the leading ladies, of his upcoming film to Maldives for a trial shoot. Another reason for this weeklong trip is to get the cast and the crew familiar with each other. This trial shoot will help Shailendra to know if everything will fall in place when they actually start shooting the film in Maldives in September. This trip will cost PPC Rs 1.5 crore. PPC is all set to start work on the first of the three-film deal they have recently signed with Emraan Hashmi. The film, to be directed by Shamim Desai, has been tentatively titled Raftaar and co-stars Aditya Pancholi, Esha Deol and Neha Dhupia.
Shailendra Singh said that Raftaar is a film worth Rs 25 crore and belongs to a totally different genre from PPC’s earlier films. In Maldives, we will take care of the look of the film and it’s a great chance for everyone to get to know each other before we actually start shooting.
Johnny Depp stayed in a village for four months before starting work for Pirates of the Caribbean. Even our cricketers, before an important tour, have a 10 or 12-day camp in Bangalore for practice. Similarly, he is having a camp in Maldives, where they will start the actual shoot in September, after Emraan completes Raaz 2. Raftaar is a fast-paced film based on the media. Emraan of course is the lead actor. When quizzed about the expensive nature of the trial shoot, Shailendra said that it sure is an expensive process, but he prefers having an idea and visualize what’s in store for them when they actually shoot in September.
Talking about Percept Picture Company, Emraan Hashmi said that Shamim Desai is one of the most respected names in the advertising industry and he is glad that he is bringing in such an innovative idea to filmmaking. PPC is one of the most prolific production houses and since Shamim’s ideas are in sync with PPC, he is looking forward to the trip.